|Agência||Jung von Matt/Limmat Werbeagentur AG|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Transportes, viagens e turismo|
|História||The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two.|
|Tipo de Mídia||Case Study|
|Director criativo||Adrian Merz|
|Director criativo||Alain Eicher|
|Director de arte||Lukas Frischknecht|
|Director de arte||Lukas Wietlisbach|
|Chief Creative Officer||Dennis Lück|
|Som||Jingle Jungle AG|
|Print Producer||Pepe Kägi|
|Retocador digital||Fabrizio Rutishauser|
|Media Relations||Michel Nellen|
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