Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Suíça
TituloGrandparents-PreSale
Agência
Campanha Grandparents-PreSale
Anunciante Graubünden Ferien
Marca Graubünden Ferien
Data da primeira Transmissão/Publicação
Produto Hotel Booking
Sector Empresarial Transportes, viagens e turismo
História The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Chief Creative Officer
Realizador
Som
Illustrator
Print Producer
Retocador digital
Media Relations
Accountant

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