Titulo | Flair Balance |
Agência | 21GRAMS |
Campanha | Flair Balance |
Anunciante | Genentech, Inc. |
Marca | Hemlibra |
Posted | Outubro 2022 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | Hemlibra, a treatment for hemophilia A, needed to reach young men — an audience famous for tuning ads out. Itdecided to launch via the first ever pharma-branded live Twitch event. That meant it needed to find a way to incorporate a full read of lengthy safety information without losing its gamer audience. |
Tipo de Mídia | Case Study |
Comprimento | |
Sound / Music | Sound Lounge |
Produtora | PICROW |
Pós produção | PS260 |
Chief Creative Officer/Co-Founder | Frank Mazzola |
Chief Creative Officer | Tom Richards |
Director executivo criativo | Lauren Pollina |
Director criativo | Patty Huang |
Director criativo | Ashley Holbrook |
Group Copy Supervisor | Evan T. Atherton |
Supervisor de arte | Hannah Sicherman |
Senior Copywriter | Nicholas DeRosa |
Chefe de produção | Jill Landaker-Grunes |
Produtor executivo | Vera Everson |
Produtor | Guy Helson |
Group President/Founder | Robert Blink |
President/Co-Founder | Wendy Levine |
Group Managing Director | John Clarkson |
Group Account Director | Mandy Rexroat |
Director de contas | Kristi Tezha |
Project Manager | Christopher O'Brien |
Project Manager | Daniela Nota |
Diretor de Estratégia | Seema Keswani |
Community Engagement | Melanie Shapiro |
Medical Strategy | Abby Masiuk |
Business Affairs | Steve Riano |
Director de fotografia | Tom Banks |
Realizador | Sergio Cilli |
Produtor executivo | Anthony Ficalora |
Produtor de linha | Alex Agular |
Editor | JJ Lask |
Editor | Tyler Hurst |
Assistant Editor | Laura Murphy |
Executive Post Producer | Megan Dahlman |
Colorist | Adolfo Martinelli |
Sound Designer | Tom Jucarone |
Executive Sound Producer | Camilay Dayson Aravena |