Titulo | Diesel Jogg Jeans Responsive Lookbook |
Brief | To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans. |
Agência | FRED & FARID Shanghai |
Campanha | Diesel Jogg Jeans Responsive Lookbook |
Anunciante | Diesel |
Marca | Diesel |
Data da primeira Transmissão/Publicação | 2016 / 7 |
Sector Empresarial | Vestuário |
História | FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW |
Tipo de Mídia | E-Commerce |
Comprimento | |
Mais Informações | www.dieseljoggjeans.com |
Criativo / Direção de arte | Laurent Leccia |
Fotógrafo | Pierrick Jegou |
Produtor da agência | Juni Zhu |
Director de contas | Claudia Anegon |
Director de contas | Adam Nait |
Director de contas | Mylene Boutonnet-Tranier |
Chief Creative Officer | Frédéric Raillard |
Chief Creative Officer | Farid Mokart |
Director executivo criativo | Feng Huang |
Director criativo | Laurent Leccia |
Redator | Nix Xiong |
Director de arte | Laurent Leccia |
Produtor | Juni Zhu |
Agency Digital Producer | Pauline Salendre 薄琳 |
Agency Digital Producer | Erick Alonso |
Developer | Yannick Landry |
Brand Supervisor | Christophe Archaimbault |
Brand Supervisor | Tracy Wang |
Supervisores da Agência | Claudia Anegon |
Supervisores da Agência | Adam Nait |
Supervisores da Agência | Mylene Boutonnet-Tranier |