Libération - "Libé des réfugiés"

FRED & FARID

FRED & FARID Global

Prêmios

16823

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Libération
País: França

Anunciante: Libération

Titulo	Libé des réfugiés
Brief	Everyone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Agência	FRED & FARID
Campanha	Libé des réfugiés
Anunciante	Libération
Marca	Libération
Posted	Mai 2017
Sector Empresarial	Jornais, revistas e livros
História	Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Tipo de Mídia	Case Study
Comprimento	140 seconds
Chief Creative Officer	Frédéric Raillard
Chief Creative Officer	Farid Mokart
Director executivo criativo	Olivier Lefebvre
Director criativo	Etienne Renaux
Director criativo	Nicolas Berthier
Director de arte	Etienne Renaux
Director de arte	Nicolas Berthier
Redator	Etienne Renaux
Redator	Nicolas Berthier
Director criativo	Julien-Pierre Mallet
Director de arte	Julien-Pierre Mallet
Redator	Julien-Pierre Mallet
PR manager	Jalila Levesque
PR manager	Marie Nguyen
Supervisor de conta	Philippine Mesmin
Supervisor de conta	Thibault Loué
Brand Management	Laurent Joffrin
Brand Management	Grégoire Biseau