ABAAD - "Baklava Got Legs"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Líbano

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Esse anúncio faz parte da Coleção ACT Responsible

Marca: ABAAD
País: Líbano

Anunciante: ABAAD

Titulo	Baklava Got Legs
Agência	H&C Leo Burnett Beirut
Campanha	#SafetyfortheSafekeepers
Anunciante	ABAAD
Marca	ABAAD
Data da primeira Transmissão/Publicação	2020 / 12
Sector Empresarial	Instituições, organizações não governamentais
História	“Baklava” is a well-known Arabic type of sweet, and this type of sweet is as known in our culture as is the meaning behind it, which has been used by men as part of the patriarchal culture to harass women throughout the years. So, it is a common scenario when women minding their own business and going about their day, are sometimes grossly referred to as Baklava by sexist men. But the problem goes beyond everyday catcalling, which some seem to think is innocent fun, ultimately forcing many women to simply adapt to it, without having any law to protect them. The problem also is that such cultural aspects normalized harassment. It even allowed men today to use the country’s circumstances as an excuse to undermine the safety of women without being punished for it, because there isn’t any law in place.
Tipo de Mídia	Viral
Comprimento	160 seconds
Director associado de arte	Salwa Rahmeh
Artist	Rémie Akl
Chief Creative Officer	Malek Ghorayeb
Managing Diretor	Nada Abi Saleh
Director executivo criativo	Natasha Maasri
Director criativo	Rana Khoury
Director assistente criativo	Nadia Deghayli
PR & Communication Supervisor	Farah El Beaini
Sr. Communication Executive	Tala Ezzeddine
Redator	Lama Bawadi
Director de arte	Layane Makhlouf
Production Manager	Karen Maroun
Content Creative	Ameer Jabak
Content Writer	Mahmoud Jaber
PR Executive	Maia Sahyoun