Batelco - "Stay At Home Heroes - 4"

‿ and us

‿ and us Dubai, Emirados Árabes Unidos

2538

Titulo	Stay At Home Heroes - 4
Agência	‿ and us
Campanha	Stay At Home Heroes
Anunciante	Batelco
Marca	Batelco
Data da primeira Transmissão/Publicação	2020 / 7
Sector Empresarial	Serviços de telecomunicações
Filosofia	To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19. This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children.
Tipo de Mídia	Imprensa e publicações
Founder & CCO	Fadi Yaish
Senior Creative	Camila Venegas Gomez
Director criativo	Sandy McIntosh
Director criativo	Jamie Kennaway
Director criativo	Steve De Lange
Business Leader	Mahmoud Jaber
Head of Content	Serena Chemaly
Chief Marketing Officer (CMO)	Bilal Adham
Marketing Director	Shehab Saeed
Head of Brand	Husain Mudara