Titulo | Cross River Gorilla |
Agência | Dentsu Utama Sdn Bhd |
Campanha | Anti-Poaching |
Anunciante | WWF |
Marca | WWF Indonesia |
Sector Empresarial | Meio ambiente e ecologia |
Legenda | Stop the hunting. |
Filosofia | WWF needed to create awareness on the declining number of critically endangered animal species due to animal poaching. |
Resultado | We explored the graphic solution of using circles and geometry to create images of the critically endangered animals. We then added lines to the circles, forming crosshairs to represent mass animal poaching. |
Tipo de Mídia | Imprensa e publicações |
Director executivo criativo | Chow Kok Keong |
Director de arte | Chow Kok Keong |
Director de arte | Loo Kok Seng |
Illustrator | Loo Kok Seng |
Redator | Lim Khai Xing |
Client Services Director | Keat Soh |
Director de arte | Yuki Siew |
Illustrator | Yuki Siew |
Print Producer | Wong Fok Loy |