The Endangered Wildlife Trust and Sharklife Conservation Group - "Shark-finning sundial"

TBWA\Hunt\Lascaris Johannesburg

TBWA\Hunt\Lascaris Johannesburg Johannesburg, África do Sul

4794

Titulo	Shark-finning sundial
Agência	TBWA\Hunt\Lascaris Johannesburg
Campanha	Shark-Finning Sundial
Anunciante	The Endangered Wildlife Trust
Marca	The Endangered Wildlife Trust and Sharklife Conservation Group
Data da primeira Transmissão/Publicação	2012 / 3
Produto	Shark Conservation
Sector Empresarial	Questões ambientais e animais
Filosofia	We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.
Problema	Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup. South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.
Tipo de Mídia	Ambient
Director executivo criativo	Damon Stapleton
Director executivo criativo	Adam Livesey
Director executivo criativo	Matthew Brink
Producer	Greg Pentopoulos
Redator	Mike Vines
Director criativo	Justin Wright
Director de arte	Justin Wright