Opendoor - "Stop the Real Estate Madness (Video)"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Estados Unidos

1668

Marca: Opendoor
País: Estados Unidos

Anunciante: Social Capital Hedosophia Holdings Corps II

Titulo	Stop the Real Estate Madness (Video)
Agência	Venables Bell + Partners
Campanha	Stop the Real Estate Madness
Anunciante	Social Capital Hedosophia Holdings Corps II
Marca	Opendoor
Data da primeira Transmissão/Publicação	2023 / 4
História	Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness."
Tipo de Mídia	Interatividade
Comprimento	30 seconds
VP of Marketing	David Corns
Founder	Paul Venables
Chairman	Paul Venables
Chief Creative Officer	Will McGinness
Group Creative Director	Matt Keats
Group Creative Director	Matt Miller
Director de arte	Kim McDonald
Head of Integrated Production	Hilary Coate
Art Producer	Michelle Wells
Art Department	Stephen Cross
Art Department	Colorbar / Laser Custom Design.
Senior Director	Allie Cote
Head of Content	Lauren West
Marketing Lead	Tirza DiOro
Produtor	Ben Evangelista
Director of Brand Management	Justin Pitcher
Redator	Cameron Hamlet
Redator	Annie Russo
Group Brand Director	Mackenzie John
Videographer	Ian Albert
Editor	Michael Wolfe