Fredrik Åkerström
Film Director at Kryler Åkerström Film and film editor at Edit or Die at Edit Or Die
Stockholm, Sweden, Suécia
TituloNever Out A Place 2
Agência
Campanha Never Out A Place
Anunciante Ramsbury Single Estate Spirits
Marca Ramsbury
Data da primeira Transmissão/Publicação 2023 / 9
Sector Empresarial Bebidas alcoólicas
História Another part of the campaign is a range of beautifully shot still images of both the Ramsbury signature Gin and Vodka, carefully placed in locations both expected and unexpected to pay off the campaign tagline. B-Reel also helped refresh Ramsburys visual ID for the launch of this campaign, which can be seen across the assets on OOH and SoMe, as yet another way of making the brand stand out in the premium segment.
Problema The Ramsbury Single Estate distillery was born in 2015 on the English countryside, but since its beginnings they’ve always looked to go their own way. While many other distilleries linger on hyper local provenance, heritage or overused “field to bottle” language, Ramsbury and B-Reel chose a more unexpected, entertaining and bold approach with the campaign “Never out of place”. As the lead agency, B-Reel aimed to connect with a younger audience globally with a creative concept that stands out and breaks conventions for a premium spirit brand. This demographic values individualism and exploration which is a perfect match with the Ramsbury perspective that as long as you’re you, you’re home.
Tipo de Mídia Imprensa e publicações
Comprimento
Chief Creative Officer
Director criativo
Director criativo
Design Director
Designer
Brand Director
Realizador
Director de fotografia
Produtor executivo
Gaffer
Key Grip
Editor
Motion Design
Equipa criativa
Equipa criativa
Produtor
Estrategista
Estrategista
Produtora
Produtor
Focus Puller
Grade
Música

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