| Titulo | Innovating Evolution |
| Agência | Cheil Germany |
| Campanha | Innovating Evolution |
| Anunciante | Samsung |
| Marca | IFA Fair, Samsung |
| Posted | Novembro 2015 |
| Sector Empresarial | Telemóveis e pagers |
| História | From the beginning of mankind tools, have always been the key to evolution. As a driver of evolution in the mobile sector, Samsung believes people should experience lively its innovative influence and realize how the latest technology boosts history of mankind today. We turned the 10 shopping KaDeWe‘s windows into impactful OOH media. We retold the history of evolution linking prehistoric times to interactive technology on almost every channel. Facebook and Samsung’s website provided reach and activation; PR made it the talk of the town. A QR-Code linked to a live auction on eBay – the first one created on a display. |
| Tipo de Mídia | Interatividade |
| Director criativo | Thomas Schröder |
| Director criativo | Hannes Deutsch |
| Redator | Annika D´Ambrogio |
| Redator | Fernanda Roedel |
| Director de arte | Miriam Preissinger |
| Director de arte | Dimitrios Karagiannis |
| Director de arte | Rafael Cavalcanti |
| Director de arte | Joana Vinheiro |
| Produtor da agência | Moritz Gillrath |
| Cenógrafo | Ron Stasch |
| Cenógrafo | Sean-Andino Konrad |
| Planeador | Christiane Lobenstein |
| Chief Marketing Officer (CMO) | Hong Seuk Lim |
| Marketing Coordinator | Sabrina Müller |
| Business Manager | Georg Erb |
| Digital Project Manager | Sebastian Schöningh |
| Digital Account Director | Eduard Schöll |