ParticipACTION - "Make room for play"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

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Marca: ParticipACTION
País: Canadá

Anunciante: Zulu Alpha Kilo

Titulo	Make room for play
Agência	Zulu Alpha Kilo
Campanha	ParticipACTION: Make room for play
Anunciante	Zulu Alpha Kilo
Marca	ParticipACTION
Data da primeira Transmissão/Publicação	2015 / 1
Sector Empresarial	Produção cinematográfica
História	The campaign consists of three spots that ran on television and online – “Playground”, “Basketball” and “Road Hockey”. In all three spots a dark blank space consumes most of the screen, confining the kids to a very limited space, all to illustrate how children’s screen time is literally taking away their playtime. To support the message, instead of leading people to a website to find out more, we cheekily discouraged viewers: “Don’t visit our website”.
Tipo de Mídia	Case Study
Comprimento	134 seconds
Música	Pirate Group
Other	Zak Mroueh
Sound Engineer	Chris Tait
Realizador	Tom Feiler
Director executivo criativo	Ron Smrczek
Director criativo	Ron Smrczek
Other	Ron Smrczek
Producer	Karen Tameanko
Producer	Amanda Field
Compositor	Steve McGregor
Director de arte	Grant Cleland
Other	Grant Cleland
Redator	George Ault
Other	George Ault
Compositor	Andres Kirejew
Planeador estratégico	Shari Walczak
Planeador estratégico	Emma Brooks
Account Manager	Kristina Hayes
Account Manager	Jessica DeSantis
Other	Jessica DeSantis
Produtor executivo	Ben Valiquette
Sound Engineer	Ian Boddy
Produtor da agência	Bette Minott
Director de publicidade	Rachel Shantz
Director de publicidade	Rebecca Jones
Director de publicidade	Katherine Janson
Editor	Paul Skinner
Colorist	Cem Ozkilicci
Music Producer	Joanne Uyeyama
Produtora	Circle Films
Empresa de produção	Married to Giants