DFS - "Joy of Home"

krow Communications

krow Communications London, Reino Unido

6902

Marca: DFS
País: Reino Unido

Anunciante: DFS

Titulo	Joy of Home
Agência	krow Communications
Campanha	Joy of Home
Anunciante	DFS
Marca	DFS
Data da primeira Transmissão/Publicação	2017 / 10
Sector Empresarial	Mobiliário para o lar
História	Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas. The campaign, which breaks today, runs across TV, press and digital, including online video and social, with the 30” spot running for five weeks across all major TV channels. The campaign showcases the lengths DFS goes to in order to ensure its sofas will be delivered in time for Christmas, thereby bringing to life the DFS brand purpose of delivering the joy of comfort to customers. The 30-second film, entitled ‘Joy of Home’, follows real DFS employees Dom and Will as they deliver sofas and joy to customers’ homes. Having diligently handed a variety of new sofas to a selection of delighted customers, all preparing to celebrate Christmas, Dom looks longingly out of his van’s window. His family are overjoyed to see him, having been waiting on the sofa for him to return, when he finally lets himself into his own home. There is an emphasis on the idea of being at home for Christmas and the film ends as Dom, his wife, Stephanie, and son Noah all enjoy a happy moment on their own DFS sofa.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director executivo criativo	Nick Hastings
Director criativo	Darryl George
Director criativo	Jon Mitchell
Planning Director	Aileen Ross
Diretor dos Negócios	Blake Armstrong
Director de contas	Felicity Pelly
Account Manager	Camilla Renny-Smith
Account Manager	Jo McClatchey
Produtor da agência	Emma Rookledge
Produtor da agência	Romilly Endacott
Produtora	Aardman
Realizador	Steve Harding-Hill
Produtor	Nick Miller
Cinematografia	Jeremy Hogg
Art Department	Matt Sanders
Production Coordinator	Hannah Campbell
Editor	Benjamin William Butt
Editor	Dan Pask
Pós produção	The Mill London
Produtor	Tom Manton
Storyboard Artist	The Rumpus Room
Colorist	Jon Biggins
Character Design	Kyrstina Litten
Sound Design and Mix	Evolutions and Jungle Studios