DFS - "Great Brits"

krow Communications

krow Communications London, Reino Unido

9688

Marca: DFS
País: Reino Unido

Anunciante: DFS

Titulo	Great Brits
Agência	krow Communications
Campanha	Great Brits
Anunciante	DFS
Marca	DFS
Data da primeira Transmissão/Publicação	2016 / 8
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
Filosofia	Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	Big Buoy
Empresa de design sonoro	Jungle Studios
Música	Finger Music
Produtora	Outsider
Pós-produção	The Mill London
Director executivo criativo	Nick Hastings
Director criativo	Darryl George
Director criativo	Jon Mitchell
Planeador	Aileen Ross
Diretor dos Negócios	Blake Armstrong
Director de contas	Felicity Pelly
Executivo de contas	Camilla Renny-Smith
Head of TV	Emma Rookledge
Produtor da agência	Davina Hickson
Realizador	Pedro Romhanyi
Producer	Gareth Francis
Director de fotografia	Tat Radcliffe
Director de fotografia	Ray Coates
Editor	Sam Bould
Pós produção	Richard Hawkins
Colorist	James Bamford
Sound Designer	Owen Griffiths
Produtor da agência	Kate Bailey