Elie Trotignon
Executive Creative Director at Publicis conseil / Nurun Paris
Paris, França
TituloThe Bear (french)
Campanha #2CTROP
Anunciante WWF
Marca Climat
PostedNovembro 2015
Sector Empresarial Meio ambiente e ecologia
História Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters.
Tipo de Mídia Imprensa e publicações
Director criativo
Director de arte
Director de arte
Planning Supervisor
Executive Director of Integrated Production
TV production assistant
Agency TV Producer
Agency TV Producer

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