Volvo Volts - "Volts by Volvo"

FamousGrey

FamousGrey Groot-Bijgaarden, Bélgica

Prêmios

5850

Marca: Volvo Volts
País: Bélgica

Anunciante: Volvo

Titulo	Volts by Volvo
Brief	A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project.
Agência	FamousGrey
Campanha	Volts by Volvo
Anunciante	Volvo
Marca	Volvo Volts
Posted	Novembro 2019
Sector Empresarial	Automotor
História	A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts.
Tipo de Mídia	Case Study
Director executivo criativo	Peter Ampe
Director executivo criativo	Jonathan Detavernier
Equipa criativa	Marc Richard Vander Heyden
Equipa criativa	Diederik Jeangout
Experience Director	Maarten Breda
Estrategista	Maarten Van Daele
Brand Leader	Barbara Van Huis
Project Manager	Matthias Roose
Diretor dos Negócios	Joachim François
PR manager	Laure Vandeghinste
PR manager	Déborah de Klerck
Diretor dos Negócios	Carola Michiels
Developer	Arno van Biesen
Digital Project Manager	Kurt Van Nieuwenhove
Web designer	Greg Ellinger