B Classic APP - "Epicgram"

DDB Brussels

DDB Brussels Brussels, Bélgica

8627

Titulo	Epicgram
Agência	DDB Brussels
Campanha	Epicgram
Anunciante	B Classic
Marca	B Classic APP
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Agências de publicidade
História	How did the B-Classical music festival manage to attract an audience with an average age of 30 instead of the usual 70? It appealed to a younger fan base with its Epicgram app. With the app’s audio filter, users could add moody classical soundtracks to their videos in order to make them seem more epic. As an added feature, the amateur videographers could simply click to listen to the entire tune on Spotify or purchase on iTunes.
Filosofia	Instagram and classical music? What a brilliant combination.Epicgram is the first audio filter that elevates your daily activities into epic movie moments, combining slow motion with classical music masterpieces.The result: an addictive app that will bring the Belgian festival B-Classic, the music label Outhere Music and classical music to a wider audience.
Tipo de Mídia	Interatividade
Comprimento	35 seconds
Director criativo	Peter Ampe
Director criativo	Odin Saillé
Equipa criativa	Jonathan d'Oultremont
Estrategista	Dominique Poncin
Producer	Maarten Breda
Producer	Stefanie Warreyn
Producer	Renaud Goossens
Designer	Cedric Lopez Fernandez
Designer	Davy Dooms
Designer gráfico	Sven Verfaille
Account Manager	Kaat De Brandt
Designer	Bert Wijnants