| Titulo | Three Lionesses |
| Agência | Grey London |
| Campanha | Three Lionesses |
| Anunciante | Suntory |
| Marca | Lucozade |
| Data da primeira Transmissão/Publicação | 2019 / 5 |
| Sector Empresarial | Bebidas carbonadas |
| Filosofia | England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. The iconic sports drink is also offering women to try football by giving away 90,000 minutes of free pitch time nationwide through Powerleague and Goals football centres. Names included in the original ‘Three Lions’ such as Gary Lineker, Nobby Stiles and Bobby Moore have been replaced by Lionesses Steph Houghton OBE, Jordan Nobbs (Nobbsy) and Jade Moore in an effort to make the women as much household names as their male counterparts. Special permission has been granted by Baddiel and Skinner to rerecord the 1996 original, which is being used as the soundtrack to Lucozade Sport’s new advert that tells the story of women footballers overcoming prejudices to make it to the international stage. The fresh-look lyrics feature the lines “Same pride. Same meaning…Never stopped us dreaming” and “we still see that tackle by Moore, And when Nikita scored, Stephy’s belting the ball, And Nobbsy dancing” in support of the team. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Head of Marketing | Claire Keaveny |
| Senior Brand Manager | Liam Angel |
| Brand Manager | Georgie Crook |
| Strategic Partnerships Lead | Matt Riches |
| Director criativo | Sam Daly |
| Director criativo | Rob Greaves |
| Redator | Matt Tassell |
| Director de arte | Marc Owens |
| Produtor da agência | Thea Evely |
| Produtor da agência | Talou Sabbah |
| Managing Partner | Agi Varanyi |
| Managing Partner | Ross Farquhar |
| Director de contas | Max Arkell |
| Account Manager | Becky Devereux-Pile |
| Planeador estratégico | Antonia Tam |
| Realizador | Jack Driscoll |
More Work
SEE ALLNissan Electric Away Days Ep1
- MARCA:
- Nissan Ariya
- AGÊNCIA:
- Dark Horses
Designed to Make You Feel Electric
- MARCA:
- Nissan Ariya
- AGÊNCIA:
- Dark Horses
Plastic Car
- MARCA:
- Volvo
- AGÊNCIA:
- Grey London
The Unseen Ocean
- MARCA:
- Volvo
- AGÊNCIA:
- Grey London
The Day the Ocean Went Away
- MARCA:
- Volvo
- AGÊNCIA:
- Grey London
The Unseen Ocean
- MARCA:
- Volvo
- AGÊNCIA:
- Grey London
Anthony Joshua | B Active
- MARCA:
- Lucozade
- AGÊNCIA:
- Grey London
Family Icons
- MARCA:
- Volvo
- AGÊNCIA:
- Grey London
Sweeter Together: Crane
- MARCA:
- McVitie's
- AGÊNCIA:
- Grey London