|Titulo||Time to Listen|
|Campanha||Time to Listen|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Discos, CDs, DVDs e vídeos|
|Legenda||There's always time to listen|
|Filosofia||For people who might be unaware of audiobooks as an entertainment medium, we needed to educate them as to how easily they could be integrated into daily life. The tagline ‘There’s always time to listen’ summed up our approach perfectly across all platforms, but we also needed a clear visual link between the listener and their audible book. To create that link we featured an author from Audible’s key range of autobiographies, Clare Balding, to give the viewer an immediate insight into the audiobook experience.|
|Problema||To devise, produce and deliver a multi-channel advertising campaign across television, radio, out of home and digital out of home to position audiobooks as the ideal way to spend your downtime when unable to read.|
|Resultado||An immediate uplift in free trial sign ups, plus a longer term boost in brand awareness.|
|Tipo de Mídia||Televisão e Cinema|
|Director de arte||Tristan Ramsay|
|Director executivo criativo||Steve Jay|
|Director criativo||Jon Mycroft|
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