A fully integrated campaign across television, digital, cinema, outdoor, print and radio to increase brand awareness for StubHub in the UK. The campaign is centered on the idea that bad times for someone else can mean good times for you because when they can't go to a gig you can buy their ticket through StubHub.
Filosofia
Bad times for someone else can mean good times for you! Because when someone can’t go to a gig due to unforeseen circumstances, you can buy their ticket and go in their place.
Problema
To devise, produce and deliver a fully integrated multi-channel advertising campaign across television, cinema, radio, print, out of home and digital out of home to increase brand awareness for StubHub.
Resultado
Playing on the humorous side by side contrast of the pleasure versus pain of the buyer and seller, the multiple executions achieve the primary goals of increasing brand awareness and educating the consumer about the StubHub offering. Brand awareness increased throughout the campaign and helped StubHub to move into the second most recognised ticket reseller in the UK.