| Titulo | Gravity Light |
| Brief | Many of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights.
Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya. |
| Agência |
J. Walter Thompson London
|
| Campanha |
Gravity Light
|
| Anunciante |
Shell Global, Gravitylight Foundation
|
| Marca |
Gravity Light
|
| Posted | Novembro 2017 |
| Sector Empresarial | Autoridades energéticas e hidráulicas
|
| História | In 2015, we partnered with Gravity Light to develop their prototype product and create the first commercial launch. November 2016, we launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. We did this using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights. |
| Tipo de Mídia |
Case Study
|
| Director executivo criativo |
Lucas Peon
|
| Director criativo |
Tom O’Donnell
|
| Planeador |
Olivia Johnson
|
| Planeador |
Eleanor Metcalf
|
| Produtor da agência |
Larry Keep
|
| Produtor da agência |
James Symons
|
| Produtor da agência |
Lauren Payne
|
| Diretor dos Negócios |
Kerrin Roberts
|
| Account Manager |
Jonah Werth
|
| Account Manager |
Rachel Cann
|
| Produtora |
Starstruck Media
|
| Realizador |
Adrian Dickson
|
| Editor |
Sam Morter
|