Lucas Peon
Chief Creative Officer at The Gate London
London, Reino Unido
TituloGuide Dogs support
Agência
Campanha We Find the Way
Anunciante Guide Dogs
Marca Guide Dogs
Data da primeira Transmissão/Publicação 2023 / 3
Sector Empresarial Associações de informação e de luta contra doenças
História The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood.
Filosofia The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic.
Tipo de Mídia Televisão
Comprimento
Production (Agency)
Editorial
Chief Creative Officer
Equipa criativa
Equipa criativa
Director de contas
Executivo de contas
Produtor da agência
production director
Producer
Production Assistant
Produtor executivo
Project Manager
Post Production/VFX
Editor

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