| Titulo | RE Program Information Deck |
| Agência | Publicis Conseil |
| Campanha | RE Program |
| Anunciante | Orange |
| Marca | Orange |
| Data da primeira Transmissão/Publicação | 2022 / 11 |
| Sector Empresarial | Serviços de telecomunicações |
| História | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Tipo de Mídia | Case Study |
| President & Chief Creative Officer | Marco Venturelli |
| Director executivo criativo | Fabrice Delacourt |
| Redator | Benjamin Sanial |
| Director de arte | Raphaël Halin |
| Creative Assistant | Célia Kuczynski |
| Creative Assistant | Caroline Delhoume |
| Art Director Assistant | Vincent Laugier |
| Diretor de Planejamento Estratégico | Damien Sabatier |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Diretor dos Negócios | Claudia Weiss |
| Diretor dos Negócios | Emilie Jeanneau |
| Director de contas | Adrien Roux |
| Director de contas | Aline Auger |
| Executivo de contas | Priyanka-Lisa Sen |
| Executivo de contas | Clément Renault |
| Executivo de contas | Chloé Tabourian |
| Print Producer | Sandrine Martin |
| Agency TV Producer | Benjamin Auberdiac |
| Agency TV Producer | Prodigious |
| Sound Post-Producer | Joël Tessonneau |
| Post-production Producer | Franck-Hervé Marc |
| Editing Producer | Nik Hudson |
More Work
SEE ALLDacia Sandero : Juste l’essentiel
- MARCA:
- Dacia Sandero
- AGÊNCIA:
- Publicis Conseil
Noël GénéRe 2023
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
De la magie et beaucoup de reconditionné (60s)
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
RE Program Board
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
RE Program
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Orange - Generous Christmas
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Générique
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Orange Bank
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil
Reconditionné
- MARCA:
- Orange
- AGÊNCIA:
- Publicis Conseil