Titulo | You're Good to Pogo: Pickleball (6s) |
Agência | Cutwater |
Campanha | You’re Good to Pogo |
Anunciante | Intuity Medical |
Marca | Pogo Automatic |
Data da primeira Transmissão/Publicação | 2023 / 8 |
Sector Empresarial | Equipamento médico |
História | Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®. |
Tipo de Mídia | Televisão |
Comprimento | |
Agency | Cutwater |
Founder | Chuck McBride |
Chief Creative Officer | Chuck McBride |
Principal | Christian Hughes |
President | Christian Hughes |
Director de arte | Alexandra Ebright |
Head of Media | Lizzy Ryan |
Communication | Lizzy Ryan |
Group Account Director | Matt Allen |
Project Manager | Ana Elejalde |
Produção | Hungry Man |
Realizador | Hank Perlman |
Produtor executivo | Caleb Dewart |
Managing Partner | Caleb Dewart |
Chefe de produção | Franchesca McDowell |
Produtor | Matt O Brian |
Director de fotografia | Adam Beckman |
Designer de produção | Latisha Duarte |
Editorial | Hungry Man |
Editor | Mike Feldman |
Post | Brickyard VFX |
Efeitos especiais | Brickyard VFX |
Lead VFX | Sean McLean |
Produtor | Ellen Schmitt |
Post | Royal Muster |
Colorização | Royal Muster |
Produtor executivo | Thatcher Peterson |
Colorist | Gregory Reese |
Post | Lime Studios |
Mix | Lime Studios |
Mixer | Tom Paolantonio |
Director of Creative Operations | Viktor Torbjörnsen |
VP of Marketing | Dave Yamauchi |
Senior Director | Praveen Chopra |
Marketing Manager | Bridgett Marion |
Director Customer Experience | Kim Panos |
Director criativo | Amy Su |
Redator | Mike Ennen |
Scenic Designer | Patrick Nelson |
Director de arte | Emma Shepler |
Produtor executivo | Doug Stivers |
Estrategista | Uma Mantravadi |
Director of Social Strategy | Justin Juul |
Social Media Project Manager | Juliana Rios |
Head of Social Media | Joseph Gudino |
Media Strategist | Gavin Faucette |
Director de contas | Grace Fiset |
Executivo de contas | Justin Koerner |
Efeitos especiais | Brody McLean |