| Titulo | Truck Queens |
| Agência | Ogilvy Italy |
| Campanha | Truck Queens |
| Anunciante | Iveco |
| Marca | Iveco |
| Data da primeira Transmissão/Publicação | 2021 / 10 |
| Sector Empresarial | Camiões, pick-ups |
| Filosofia | Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Chief Creative Officer | Giuseppe Mastromatteo |
| Director criativo | Cristiano Nardò |
| Senior Art Director | Joao Caneschi |
| Senior Copywriter | Lavinia Aurelio |
| Junior Art Director | Federica Sala |
| Junior Copywriter | Giulia Pronino |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Rodolfo Lombardi |
| Digital Media Planner | Thomas Rauscher |
| Client Services Director | Claudio Grandi |
| Produtora | Freeda Media |
More Work
SEE ALLAlfa Romeo Tap Race
- MARCA:
- Alfa Romeo
- AGÊNCIA:
- GTC
Panda Yeti (Film Case)
- MARCA:
- Fiat Panda Cross 4x4
- AGÊNCIA:
- WPP
The Sound of Pasta
- MARCA:
- Barilla
- AGÊNCIA:
- We Are Social