| Titulo | Alfa Romeo Tap Race |
| Agência | GTC |
| Campanha | Alfa Romeo tap Race |
| Anunciante | Alfa Romeo |
| Marca | Alfa Romeo |
| Data da primeira Transmissão/Publicação | 2019 / 9 |
| Sector Empresarial | Automóveis grandes e de luxo |
| História | BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi). |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Mercado | Áustria, Bélgica, Dinamarca, França, Alemanha, Reino Unido, Portugal, Espanha |
| Mais Informações | https://www.instagram.com/stories/highlights/17887886806403009/ |
| Director executivo criativo | Cristino Battista |
| Director executivo criativo | Christopher Jones |
| Director criativo | Diego Mendozza |
| Director de arte | Giovanni Nava |
| Redator | Enrico Russo |
| Art Director Assistant | Lorenzo Della Giovanna |
| Redator | Matteo Laconca |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Federica D'Andria |
| Social Media Manager | Ida Mazzuca |
| Community Manager | Francesco Tosini |
| Head of Strategy | Gael Moscarà |
| Strategy Team | Valentina Lillo |
| Client Services Director | Efrem Maggi |
| Supervisor de conta | Diletta De Munno |
| Account Manager | Giorgia Coradazzi |
| Produtora | Hogarth Italy |
| Produtor | Marta Rizzi |
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