Peugeot Allure - "YellowKorner – Mister Fifou 1"

Mogul Boulogne-Billancourt, França

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Marca: Peugeot Allure
País: França

Anunciante: Peugeot

Titulo	YellowKorner – Mister Fifou 1
Agência	Mogul
Campanha	Capturing Allure
Anunciante	Peugeot
Marca	Peugeot Allure
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Automóveis 4x4
Filosofia	Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
Tipo de Mídia	Imprensa e publicações
Mercado	Reino Unido
Director de publicidade	Linda Jackson
Director de publicidade	Phil York
Director de publicidade	Erika Bouteloup
Director de publicidade	Leonie Raistrick
Director de publicidade	Valérie Candeiller
Director de publicidade	Mathieu Bellamy
Photography Agency	Yellowkorner
Director de publicidade	Alexandre De Metz
Director de publicidade	Eva Lafferrere
Director de publicidade	Maryam Bettahar
Account Management	Nicolas Delacroix
Account Management	Damien Rety
Agency	The Open Agency
Account Management	Stéphane Boutier
Account Management	Judith Romero
Account Management	Lena Lieuvin
Account Management	Manijeh Borner
Account Management	MERCIER Loïc
Account Management	Nicolas Orsoni
Produtor executivo da agência	Julien Averty
Production Director	Fanélie RODOZ
Production Coordinator	Emie Pham
Content Lead	Ken Sainthorant
Director criativo	Julien Gragnic
Redator	Charlotte Balatre
Redator	Vincent Talabot
Director de arte	Félix Prunier
Director de arte	Redwan BENAMMAR
Editor	Victor Trifilieff
Editor	Tom Lavisse
Assistant Editor	Mathilde De-Monbrison
Produtora	JackFlash
Realizador	Julien Faure
Realizador	Fabien Ecochard
Director de fotografia	Jacques Ballard
Produtor executivo	James Hagger
Production Director	Robin Noel
Som	Pure Sound Project