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Baptiste Clinet
Baptiste Clinet
Executive Creative Director at Herezie
Paris, França
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TituloSketch Backs LIVE
Agência
Campanha IBM People for Smarter Cities presents Sketch Backs
Anunciante IBM
Marca IBM
Data da primeira Transmissão/Publicação 2015 / 5
Sector Empresarial Outros
História Ogilvy Paris and IBM Host Sketch Backs. June 5, Tweet an idea to make cities smarter. Get a drawing. Help save the planet.
In honor of the 42nd anniversary of the United Nations Environment Program’s World Environment Day on June 5, IBM People For Smarter Cities will be hosting Sketch Backs LIVE in real-time on Twitter @P4SCities. 
Filosofia Smarter Cities work for the environment. Sketch Backs is a day long live-drawing event on Twitter, where you're asked to tweet your ideas to make cities—big and small—smarter. Our team of illustrators will sketch your idea to help visually express it and tweet it back to you in real-time. 
 
Let your imagination go! For instance, how about a phone case made of recycled car tires? Ever wonder what a laundry machine might look like if it were powered by a stationary bike? Tweet your idea at us, and we’ll show you.
The best four ideas will be chosen based on creativity, feasibility, sustainability and most retweeted—the “People’s Choice” will be featured on the People for Smarter Cities website to further inspire, stir discussion and be shared by our engaged community of active citizens and city leaders. Its sketch will also be finalized by design studio Hort.
IBM Sketch Backs. You dream it. We draw it. On June 5, tweet us your idea @P4SCities.
Smarter Cities are made with everyone. Share your idea with us at people4smartercities, and be a part of the movement to make lives in cities better. Also, join discussions on https://www.facebook.com/p4scities . 
Tipo de Mídia Case Study
Comprimento
Mais Informações Twitter @P4SCities
Executive Creative Director (Ogilvy & Mather, Paris)
Executive Creative Director (IBM at Ogilvy & Mather Paris)
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