Future Farm - "Make Them Crazy - 3"

Soko São Paulo, Brasil

6295

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Future Farm
País: Brasil

Anunciante: Fazenda Futuro

Titulo	Make Them Crazy - 3
Agência	Soko
Campanha	Make Them Crazy
Anunciante	Fazenda Futuro
Marca	Future Farm
Data da primeira Transmissão/Publicação	2020 / 8
Sector Empresarial	Comida fresca
Filosofia	Since the beginning, innovation and purpose are at the core of Fazenda Futuro, believing that it's possible to revolutionize the food industry without harming the environment. The brand position is clear, to question the past and expand a new horizon for a future that agrees with the world we need to build. The brand's first institutional positioning campaign comes to show that it's crazier to keep on accepting a regressive and harmful industry than it is to produce plant-based meat. Creatively directed by Soko, Flagcx earned media agency, the digital and print campaign "Make Them Crazy" is an invitation for "futurists" to help transform the world. With the brand's unique modern design, the pieces combine surrealism and provocation to draw people's attention to a meaningful change. Brazilian Rodrigo Maltchique-signed photography and graphic designer Yomar Augusto's letterings, produced in Los Angeles, illustrate the tone of voice.
Tipo de Mídia	Imprensa e publicações
Chief Executive Officer (CEO)	Marcos Leta
Head of Marketing	Mariana Tunis
Marketing Coordinator	Gregório Chefaly
Social Media	Letícia Epifanio
Founder and Head of Creative Data	Felipe Simi
Director executivo criativo	Rafael Caldeira
Head of Art & Design	Diego Limberti
Creative Data Leader	Gabriela Rodrigues
Director de arte	Arthur Melo
Director de arte	Diego Limberti
Motion Design	Samuel Gomes
Redator	Douglas Peroni
Redator	Rafael Caldeira
Data Scientist	Teca Barros
Head of Operations	Brisa Vicente
Head of Account Management	Fabiane Abel
Operations Leader	Larissa Kubo
Operations	Guilherme Piropo
Operations	Daniele Moura
Founder and Head of Broadcast	Pedro Tourinho
Broadcast	Marina Coratto
Broadcast	Barbara Naliato
Empresa de design	Solid
Founder	Diego Limberti
Lettering	Yomar Augusto
Produção de Fotografia	The Kumite
Fotógrafo	Maltchique
Photography Service	Adriana Omodei
Photography production Director	Aline Rizzotto
Photographer Assistant	Magu Marioto
Photographer Assistant	Naelson
Photographer Assistant	Gustavo Uehara
Photographer Assistant	Sidão
Photography Art Direction	Barbara Besouchet
Styling and Art assistant	Winnie Ramos
Styling and Art assistant	Fred Rocha
Styling and Art assistant	Vinícius da Rocha
Beauty Artist	Liege Wisniewski
Beauty Artist	Moisés Costa
Characterizer	Mima Mizukami
Food Stylist	Julia Bissiato
Retocador digital	Mateus Moraes
Retocador digital	Alt Retouch