| Titulo | Teddy Bear Fans |
| Brief | During the corona pandemic no crowds were allowed in football stadiums. We filled one stadium of professional football club SC Heerenveen (Dutch Premier League) with 15.000 teddy bears wearing the clubs’ jersey. Each bear could be bought by fans. Within 24 hours the stadium was sold out. 15.000 Teddy bears raised 230.000 euro. And in the following 24 hours another 4.000 teddy bears were ordered raising in total an amount of €313.649,-. The free publicity was massive. From all national sport programs to international media like CNN. |
| Agência |
Joe Public Take-Away Advertising
|
| Campanha |
TEDDY BEAR FANS
|
| Anunciante |
Kika
|
| Marca |
MSD
|
| Posted | Janeiro 2021 |
| Sector Empresarial | Instituições, organizações não governamentais
|
| História | KiKa is the only charity in the Netherlands that funds research on all forms of childhood cancer. KiKa raises funds for innovative research and other activities in the field of childhood cancer, aimed at less pain, more cure and a better quality of life. KIKA partnered with MSD to raise money and awareness in the battle against childhood cancer. |
| Tipo de Mídia |
Interatividade
|
| Account Manager |
Rosalieke Mulder
|
| Producer |
Corinda van Zandwijk
|
| Director criativo |
Marcel Hartog
|
| Director criativo |
Antoine Houtsma
|
| Estrategista |
Jeroen Van Eck
|
| Director de fotografia |
Marcel Poelstra
|