McDonald's - "McDonald’s delivers to your door! 1"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

Prêmios

1774

Marca: McDonald's
País: França

Anunciante: McDonald's

Titulo	McDonald’s delivers to your door! 1
Agência	TBWA\PARIS
Campanha	McDonald’s delivers to your door!
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Restaurantes e comida rápida
Filosofia	It is once again through its iconic products that McDonald’s France is showcased in this new campaign by TBWA\Paris. Today, it is by promoting one of its flagship services, home delivery, that the brand depicts 3 of its famous products (Big Mac, French fries & Sundae), completely integrated into entrance doors of different types of buildings. This is to show that McDonald’s is delivering you… at your door ! The 3 visuals, photographed by Aurélien Chauvaud, intentionnally show a diversity of environments at different times of the day, to show how flexible and to what extent the delivery service is in urban and peri-urban area. It is also shows that the service can operate by day but also by night. For the Big Mac is represented a garage door of a suburban house in the middle of the day. For the French Fry, it is a double door of an urban apartment building by night. And for the Sundae, we see a traditional door of a Haussmann-style building, shot at dusk. The doors were made in 3D and play with different textures for a striking effect. The campaign can be seen outdoor, in press, on social networks and digital animations. It has been visible in France since the end of December.
Tipo de Mídia	Exterior
Director de publicidade	Xavier Royaux
Director de publicidade	Anne LAINE
Director de publicidade	Stéphanie Poupinneau
Director de publicidade	Lisa Campart
Account Manager	Jonathan Serog
Account Manager	Julie Montagné
Agency Manager	Matthieu Charles
Agency Manager	Louis Mainbourg
Director executivo criativo	Benjamin Marchal
Director executivo criativo	Faustin Claverie
Director de arte	Cyrielle Declarey
Director de arte	Pauline Senechault
Art Buyer	Feriel Simon
Fotógrafo	Aurélien Chauvaud
Photographer's Agent	FMA Lebureau
Design de imagens	Magenta 95
Produtor	Benoît Freydus
Retouching	The ABC