| Titulo | School (version 2) |
| Agência | Saatchi & Saatchi |
| Campanha | A Car to Be Proud of - Toyota |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Posted | Novembro 2002 |
| Produto | Corolla |
| Sector Empresarial | Automóveis |
| Legenda | The new Corolla. A car to be proud of. |
| Filosofia | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Problema | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Resultado | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | Outsider |
| Director de arte | Brett Salmons |
| Redator | Jo Stafford |
| Produtor da agência | Chris Moore |
| Realizador | Dom & Nic |
| Redator | Brett Salmons |
| Director de arte | Jo Stafford |
| Director de contas | Jamie Copas |
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- AGÊNCIA:
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- MARCA:
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- MARCA:
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- AGÊNCIA:
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