Titulo | Give Extra, Get Extra Campaign |
Agência | Energy BBDO |
Campanha | Give Extra, Get Extra |
Anunciante | Wm Wrigley Jr. Co. |
Marca | Extra |
Data da primeira Transmissão/Publicação | 2015 / 10 |
Sector Empresarial | Pastilhas elásticas |
História | How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal. |
Tipo de Mídia | Case Study |
Comprimento | |
Trilha sonora | Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams |
Produtora | Rattling Stick |
Director executivo criativo | Andrés Ordóñez |
Director criativo | Pedro Pérez |
Director de arte | Andrés Ordóñez |
Director de arte | Josejuan Toledo |
Director de arte | Jesus Diaz |
Redator | Andrés Ordóñez |
Redator | Pedro Pérez |
Redator | Sofía González |
Produtor executivo | John Pratt |
Director de contas | Erin Welsh |
Realizador | Pete Riski |
Produtor executivo | Joe Biggins |
Producer | Tessa Mitchell |
Efeitos especiais | The Mill |
Colorist | Luke Morrison |
Producer | Adam Battista |
Som | STIR Post |
Managing Diretor | Daniel Kuypers |
Managing Diretor | Jeff Adkins |
Clean up | Lianne Sinclair |
Digital Project Manager | Brittany Peskind |
Assistant Director | Katheryn Batista |
Group Brand Director | Elke Anderle |
Digital Strategy Director | Zach Graham |
Color Assist | Mikey Pehanich |
Director de tráfego | Matt Darnall |
Designer | Adrian Navarro |
2D Artist | Randy McEntee |
2D Artist | Michael Sarabia |
Chefe de produção | Andrew Sommerville |
Production Coordinator | Grace Tober |
Record Label | ole Media Management L.P. |
Audio Post Producer | Mindy Verson |
Audio Post | Matt Holmes |
Production Services | Twentyfour Seven |