| Titulo | International mourning day |
| Agência | McCann Kuala Lumpur |
| Campanha | Minute of Silence |
| Anunciante | People of Malaysia |
| Marca | People of Malaysia |
| Data da primeira Transmissão/Publicação | 2014 / 11 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Filosofia | The Malaysian government declared August 22 as the National Day of Mourning for all the victims of the recent aviation disasters. A Minute of Silence had been held nationwide at 10:45 AM Malaysian time. But many Malaysians spend most of their time online. |
| Resultado | We created a mobile website that gives the digital world a way to observe the day of mourning. It invites Malaysians and the rest of the world, who spend most of their time online, to disconnect from the internet temporarily to observe this day of mourning, no Facebook, emails, web surfing or calls or SMS. Participants simply needed to go to our website and activate airplane mode on their mobile device to start their minute. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mais Informações | www.minuteofsilence.com.my |
| Director executivo criativo | Richard Irvine |
| Director criativo | Marcel Wessling |
| Director criativo | Gavin E. Hoh |
| Director de arte | Deepan Armugan |
| Redator | May Yong |
| Production House | Detouche |