| Titulo | The Call |
| Agência | The Bloc |
| Campanha | The Call |
| Anunciante | Empow'Her |
| Marca | Empow'Her |
| Posted | Julho 2020 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Filosofia | Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Chief Creative Officer | Bernardo Romero |
| Redator | Grace Taylor |
| Redator | John Roberts |
| Director criativo | Kim Barker |
| Director criativo | Sara Uhelski |
| Motion & Film Director | Craig Kabrhel |
| Content Strategy | Erika Owens |
| Creative Lead | Rafael Rizuto |
| Motion Design | Jisu Kim |
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