Glassdoor - "On the Other Side"

Where The Buffalo Roam

Where The Buffalo Roam Los Angeles, Estados Unidos

2044

Marca: Glassdoor
País: Estados Unidos

Anunciante: Glassdoor

Titulo	On the Other Side
Agência	Where The Buffalo Roam
Campanha	You deserve a job that loves you back
Anunciante	Glassdoor
Marca	Glassdoor
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Outros serviços online
História	In the spot, “On the Other Side,” the same career mom who is one year into her new role pays it forward by helping others progressing in their career by sharing pay and demographic information on Glassdoor’s platform. The spot highlights the impact individual action can have in lifting up progress on pay conversations for all women in the workforce.
Filosofia	Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around the theme of “You deserve a job that loves you back,” the campaign highlights the company’s commitment to radical transparency and how it helps people navigate and grow their best career. The campaign launched on November 15th, with two online spots, CTV and audio ads, editorial content, and social content. The campaign will continue through the end of year. WTBR and Glassdoor made the spots character-driven to authentically capture the social and economic trend behind the current struggles people in the workforce face – and how Glassdoor’s tools foster greater pay transparency and promote equity across gender, race/ethnicity, parenting status, LGBTQ, disability, and more. Visually, WTBR made use of fluid, constantly-moving camera movements to ease into the woman’s life. The team used lighting to complement each film’s mood and show a clear change in the career path. “Just Getting Started” employs warm, cozy lighting, while “On the Other Side” has a bright afternoon vibe. For the historical and news headlines, the WTBR team blended motion-tracked 2D graphics with actual projections to make them appear integrated and attached to the environmental surfaces. The Glassdoor and Fishbowl UI elements live in a similar world as the news headlines, but are presented as snappy and eye-catching 2D holograms floating in the scene
Tipo de Mídia	Interatividade
Comprimento	30 seconds
Produtora	Where The Buffalo Roam
Realizador	Watson Fredericks
Director de fotografia	Karina Silva
Produtor executivo	PJ Koll
Chefe de produção	Christine Whitney
Produtor de linha	Emma Jubinski
Gaffer	Steve Kagan
Designer de produção	Gemma Fenol
Guarda-roupa/estilista	Julie Vogel
Pós produção	Where The Buffalo Roam
Executive Post Producer	Tim Pries
Executive Post Producer	Pj Knoll
Director criativo	Jason Warne
Director criativo	Liza Dunning
VFX Supervisor	Simon Mowbray
Senior Producer	Meagann Pallares
Editor	Collin Kriner
Editor	Luke Kramen
Assistant Editor	Walter Wood
After Effects Artist	Jessica Gibson
Flame Artist	Joseph Brattesani
Colorist	Dave Hussey
Som	Elad Marish