M.J. Bale - "Uncrushable"

TBWA\Sydney

TBWA\Sydney Pyrmont, Austrália

Prêmios

20353

Marca: M.J. Bale
País: Austrália

Anunciante: M.J.Bale

Titulo	Uncrushable
Agência	TBWA\Sydney
Campanha	Unsuitable Journey
Anunciante	M.J.Bale
Marca	M.J. Bale
Data da primeira Transmissão/Publicação	2016
Sector Empresarial	Vestuário Masculino
História	M.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit.
Filosofia	To shoot its 2016 winter campaign, MJ Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce, with five days non-stop travel across nine countries and 10 modes of transport all in one suit. As soon as the the model and the small crew arrived in London, they began shooting the 2016 MJ Bale winter campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the MJ Bale suit.
Tipo de Mídia	Viral
Comprimento	127 seconds
Director executivo criativo	Wesley Hawes
Director executivo criativo	Gary McCreadie
Digital Creative Director	Russ Tucker
Director criativo	Craig Brooks
Chief Executive Officer (CEO)	Paul Bradbury
Designer	Chris Mawson
Chefe de produção	Jonathan Pitcher
PR Agency	Eleven
Director de contas	Fiona Milliken
Account Manager	Jade Barringer
Fotógrafo	Jake Terrey
Produção de som	Factory Studios