Soar - "Just a Phase"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

Prêmios

5807

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Soar
País: Irlanda

Anunciante: Soar

Titulo	Just a Phase
Agência	Rothco, part of Accenture Song
Campanha	Just a Phase
Anunciante	Soar
Marca	Soar
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	Today, creative agency, ROTHCO, and independent national youth outreach movement, Soar, launch a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a teenager. To create awareness around the importance of this time, ‘It’s Just a Phase’ captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to begin and the possibilities are endless. Soar believes that every teenager is brimming with potential, and through wellness workshops, can unlock that potential, leading to more confident teens and a more empathetic society. The film launched online on 20th November 2017
Tipo de Mídia	Televisão e Cinema
Comprimento	126 seconds
Produtor da agência	Aisling O’Dwyer
Produtor da agência	Karina Cotter
Creative Director	Ste Rogers
Redator	Kate Waters
Director de arte	Ste Rogers
Director de contas	Emily Lyons
Account Manager	Alan McQuaid
Social Media	Aedaoin Coyle
Marketing Coordinator	Aedaoin Coyle
Strategy	Darius Pasalar
Strategy	Paul Hughes
Connection Strategy	Hazel Treacy
Connection Strategy	Sophie Burke
Director of Marketing	Helen Browne
Music	Bob Bradley
Music	Thomas Balmforth
Produtora	Motherland
Director	P.O.B.
Produtor	Tess Bunworth
Production Manager	Keith Bradley
Assistant Producer	Louise Byrne
Editor	John Cutler
Sound Engineer	Will Farrell