Irish Rugby Football Union - "Ireland Fan Sees Green For The First Time"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

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Titulo	Ireland Fan Sees Green For The First Time
Agência	Rothco, part of Accenture Song
Campanha	Ireland Fan Sees Green For The First Time
Anunciante	Irish Rugby Football Union
Marca	Irish Rugby Football Union
Data da primeira Transmissão/Publicação	2019 / 9
Sector Empresarial	Cultura, ócio e desporto
História	The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Tipo de Mídia	Case Study
Comprimento	108 seconds
Commercial Communication	Damian Devaney
Marketing Director	Padraig Power
Communications Director	stephen mcnamara
Digital Marketing Manager	Barry Cunningham
Marketing Manager	Jessica Long
Director criativo	Adam Crane
Redator	Eoin Conlon
Senior Account Executive	Andy Williams
Produtor executivo	Al Byrnes
Estrategista	Bronagh O'Donovan
Assistant Producer	Hannah Gallagher
Director técnico	Daire Lennon
Developer	Niall Eccles
UI Designer	Stephen Flynn
Digital Project Manager	Orlagh Daly
Social Lead	Colm Cusack
Director de arte	Jake Viramontez
Director of Marketing	Helen Browne