| Titulo | Despair No More |
| Agência | Impact BBDO |
| Campanha | Despair No More |
| Anunciante | Essity |
| Marca | Tena |
| Data da primeira Transmissão/Publicação | 2021 / 3 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So to drive confidence amongst women in the Middle East and challenge negative perceptions, we created a campaign that destroyed the phrase “Age of Despair.” We empowered women to be who they want to be; intimate, active, funny, fashionable. As a result, TENA became the No.1 incontinence product in the region, reaching 34.5% in value share and gained a unique reach of 613K on social and earned 4.7M video views. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mercado | Reino Unido |
| Director de publicidade | Oscar Ayala |
| Director de publicidade | Stamatios Mantzaris |
| Director de publicidade | Yosra Embabi |
| Chief Creative Officer | Alex Grieve |
| Chief Creative Officer | Paul Shearer |
| Agency | AMV BBDO |
| Deputy Executive Creative Director | Toby Allen |
| Deputy Executive Creative Director | Jim Hilson |
| Equipa criativa | Marie-Claire Maalouf |
| Equipa criativa | Sarah Berro |
| Equipa criativa | Irina Siraeva |
| Planner | Tom White |
| Planner | Rob Sellars |
| Account Management Team | Harriet Harrison |
| Account Management Team | Laura Hazell |
| Account Management Team | Salma Shahin |
| Account Management Team | Haitham Elias Shaheen |
| Agency TV Producer | Hiram Naman |
| Produtora | Big Kahuna Films |
| Realizador | Camila Cornelsen |
| Produtor | Chady El Khal |
| Director de fotografia | Camila Cornelsen |
| Fotógrafo | Camila Cornelsen |
| Editor | Neda Zag |
| Editor | Ryan Gonsalves |
| Post-Production, Colour & AFX | The Fantastic Film Factory |
| Post-production Producer | Razan Hamdan |
| Som | Tunefork Studios |
| Som | Marc Codsi |
| Compositor | Zeid Hamdan |
| Música | Anghami |
| Music Producer | Emdee Jabre |
| Artist Relations | Kamil Abi Khalil |
| Project Manager | Georges ‘Josh’ Rouhana |
| PR Agency | Impact Porter Novelli |
| Agência de Mídia | Zenith Media Middle East |
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