| Titulo | Inhumane/Human |
| Agência | Impact BBDO |
| Campanha | Cruel/civilized |
| Anunciante | 28 Too Many |
| Marca | Female genital mutilation (FGM) |
| Data da primeira Transmissão/Publicação | 2018 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Filosofia | The Egyptian Government passed legislation in 2008 that specifically prohibits FGM. In September 2016, a further amendment was made (by Law No. 126 of 2016) to the Penal Code, replacing Article 242-bis and adding Article 242-bis (A), upgrading FGM from a misdemeanor to a felony. Describe The Target Audience The medicalization of FGM in Egypt is a huge challenge with 78.4% of incidences carried out by health professionals. We want to raise awareness and target new parents. We want to educate them about the Impact of FGM, and convince them not to expose their daughters to this awful practice. Translation: Provide A Full English Translation Of Any Text. Inhuman became human Pains became dreams Accept became Condemn Despair became Joy Cruel became Civilized Consent became Defiance |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Chief Executive Officer | Dani Richa |
| Chief Creative Officer | Paul Shearer |
| Managing Director | Samantha Stuart-Palmer |
| Director assistente criativo | Marie-Claire Maalouf |
| Executive Arabic Creative Copywriter | Sarah Berro |
| Creative Director | Logan Allanson |
| Graphic Designer | Ahmed Nawara |
| Director de arte | Marcio Doti |
| Director assistente criativo | Ben Griffiths |
| Executive Arabic Creative Copywriter | Rani Amayri |
| Arabic Copywriter | Mohamed Abdelkader |
| Executive Arabic Proof Reader | Husam Al Agha |
| Director de arte | Jithesh Narayanan |
| Digital Art Director | James Keith Elgie |
| Calligrapher | Abdelghany Shoair |
| Creative Services Director | Tennyson Torcato |
| Strategy Director | Noor Hassanein |
| Communications Manager | Emma Lightowlers |
| Director | Amel Fahmy |
More Work
SEE ALLDespair No More
- MARCA:
- Tena
- AGÊNCIA:
- Impact BBDO
Women's palce
- MARCA:
- An-Nahar
- AGÊNCIA:
- Impact BBDO
Talk too much
- MARCA:
- An-Nahar
- AGÊNCIA:
- Impact BBDO
Girls late
- MARCA:
- An-Nahar
- AGÊNCIA:
- Impact BBDO
Naharouki
- MARCA:
- An-Nahar
- AGÊNCIA:
- Impact BBDO
Close The Gap Case Film
- MARCA:
- Fifty Fifty Lebanon
- AGÊNCIA:
- Impact BBDO
Zero Tolerance Ribbon
- MARCA:
- Female genital mutilation (FGM)
- AGÊNCIA:
- Impact BBDO
Zero Tolerance Ribbon
- MARCA:
- Female genital mutilation (FGM)
- AGÊNCIA:
- Impact BBDO
The Toxic Flag
- MARCA:
- WASTE MANAGEMENT
- AGÊNCIA:
- Impact BBDO