NSPCC - "Lucy and the boy"

Leo Burnett

Leo Burnett London, Reino Unido

11371

Esse anúncio faz parte da Coleção ACT Responsible

Marca: NSPCC
País: Reino Unido

Anunciante: National Society for the Prevention of Cruelty to Children

Titulo	Lucy and the boy
Agência	Leo Burnett
Campanha	Share Aware
Anunciante	National Society for the Prevention of Cruelty to Children
Marca	NSPCC
Data da primeira Transmissão/Publicação	2015 / 2
Sector Empresarial	Segurança pública, saúde e higiene
Legenda	Every childhood is worth fighting for.
História	Hornet Directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them. The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources.
Tipo de Mídia	Viral
Comprimento	60 seconds
Director de media	OMD UK
Pós produção	Prodigious
Agency Producer	Abby Jenkins
Director executivo criativo	Justin Tindall
Editor	Anita Chao
Lead Character Designer	Adrian Johnson
Compositor	Richard Kim
Produtor executivo	Jan Stebbins
Audio Post Production	Nick Angell
Produtor	Cathy Kwan
Redator	Alison Steven
Director de arte	Liam Bushby
Director criativo	Beri Cheetham
Produção	Kit Altin
Agency Producer	Bruce Macrae
Planeador estratégico	Alexandra Gill
Storyboard Artist	Carlos Laura Murphy
Design de imagens	Jacob Kafka
Designer	Anna Bron
Design de imagens	Mike Luzzi
Animation Director	Mike Luzzi
Design de imagens	Angela DeVito
Design de imagens	Keelmy Carlo
Design de imagens	Krystal Downs
Design de imagens	Mark Pecoraro
Design de imagens	Natalie Labarre
Design de imagens	Nivedita Sekar
Design de imagens	Sean Lattrell
Lead Compositor	Ted Wiggin
Compositor	Stephanie Andreou
Produtora	Hornet