Tiv Taam - "The Freedom to Disagree"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

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Titulo	The Freedom to Disagree
Agência	BBR Saatchi & Saatchi
Campanha	The Freedom to Disagree
Anunciante	Tiv Taam
Marca	Tiv Taam
Data da primeira Transmissão/Publicação	2023 / 8
Sector Empresarial	Grandes armazéns, supermercados
Filosofia	Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. “Tiv Taam” food chain is one of the only food chains selling non-kosher food, thus attracting much antagonism from the conservative side of the country. Collaborating with BBR advertising agency, Tiv Taam which advocates freedom of choice, has used the abusive comments made online against them into a print campaign under the headline- The Freedom to Disagree. The message is clear – Tiv Taam is a strong brand that doesn't hesitate to express its agenda and cleverly turns the hate comments into a biting campaign showing that freedom of speech is above all.
Tipo de Mídia	Imprensa e publicações
Chief Executive Officer (CEO)	Shelly Shamir Keinan
Creative Vice President	Igal Ezra
Director criativo	Gali Divon
Director de arte	Omri Perry
Redator	Alon Triffon
Customer VP	Ran Danino
Supervisor	Michal Hizkiah
Account Management	Shir Kaydan Kandil
Studio Manager	Leah Weiser
Studio	Yael Lechin
Studio	Roni Rappaport
Traffic Team	Ronit Doanis