| Titulo | For a 100% Natural Halloween |
| Agência | Wunderman Thompson |
| Campanha | For a 100% Natural Halloween |
| Anunciante | Heinz |
| Marca | Heinz |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Sector Empresarial | Maionese, ketchup, mostardas |
| Filosofia | Heinz, a world leader in tomato products and sauces, has launched a campaign to ‘prank’ viewers this Halloween. Devised by Wunderman Thompson Spain, the campaign, ‘For a 100% Natural Halloween’, launches with a series of interactive OOH billboards and social posts to showcase the natural tomatoes that go into Heinz products. On first glance, the social posts and billboards appear to be traditional pieces of content – think ASMR recipe videos which reveal the secret recipe for Heinz Ketchup, or a series of optical illusions in keeping with the Halloween theme – but if viewers watch for long enough, they’ll be ‘pranked’ by the sudden apparition of a horrifying tomato. The team worked with photographer Josep Maria Roca who cast hundreds of natural tomatoes in the campaign, carefully studying and shooting them to highlight the natural ‘terror’ in their faces. No tomatoes were harmed in the making of this campaign. In fact, all of the tomatoes that featured in the campaign were used to make gazpacho once they had been photographed. The campaign is now running across Spain, Chile, Turkey, Egypt, Saudi Arabia, Bahrain, Kuwait, Sultanate of Oman, United Arab Emirates and Qatar. |
| Tipo de Mídia | Exterior |
| Director de publicidade | Thiago Rapp |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Chief Client Officer | Jose Mª Piera |
| Chief Creative Officer | David Caballero |
| Director executivo criativo | Pipo Virgós |
| Director executivo criativo | Paco Badia |
| Director criativo | Gloria Hernandez |
| Director de arte | Marcelo Monzillo |
| Director de arte | Sergi Boixadera |
| Director de arte | Carlos Galán |
| Redator | Albert Xifra |
| Redator | Lucia Collera |
| Account Management | Natàlia Gasulla |
| Account Management | Carla Pérez |
| Chefe de produção | Susanna Bergés |
| Produtor da agência | Oscar Armengol |
| Photography Studio | Rocaestudio |
| Fotógrafo | Josep Maria Roca |
| Retocador digital | Jose Bueno |
| Editor | Axel Ware |
| Editor | Bernat de Ferrer |
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