| História | DOMO, Romanian home appliances retailer, had a small budget and huge stocks of Westwood products, DOMO’s private label. One morning, Domo’s website slipped a misspelling in the name of a product. One that made leading TV stations, websites and blogs explode: Rufe ( Eng. Clothes) – Fufe( Eng. Bimbos). One letter changed in the name of the product stirred immediate controversy in social media. Westwood’s CEO took responsibility and came out with a public statement: “We all make mistakes, but we pay for ours. With huge discounts on Westwood products.” The promotion spread on and offline. |
