Titulo | Dance Fight |
Agência | Droga5 |
Campanha | Better than you think |
Anunciante | Kepak |
Marca | Rustlers |
Data da primeira Transmissão/Publicação | 2020 / 10 |
Sector Empresarial | Comida |
História | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Produtora | Biscuit Filmworks UK |
Som | String and Tins |
Música | Audio Network |
Chief Creative Officer | David Kolbusz |
Director criativo | Dave Wigglesworth |
Director criativo | Ed Redgrave |
Equipa criativa | Sara Sutherland |
Equipa criativa | Philippa Baines |
Equipa criativa | Melina Filippidou |
Equipa criativa | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Designer | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Director de contas | Georgie Bowie |
Estrategista | Guy Reason |
Realizador | Jeff Low |
Produtor | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Produtor | Jeff McDougall |
Director de fotografia | Igor Jadue Lillo |
Designer de produção | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Costume | Alecia Ebbels |
Empresa de produção | Work London |
Editor | Saam Hodivala |
Post-production Producer | BEN TOMLIN |
Pós produção | The Mill London |
2D Lead | Dan Adams |
Colorist | Alex Gregory |
Post-production Producer | Nicola Simmons |
Sound Designer | Adam Smyth |
Produtor de som | Charlie Howard |
Compositor | Jeff Low |