Budapest Business Journal - "Elden Fake News"

White Rabbit

White Rabbit Budapest, Hungria

Prêmios

7379

Marca: Budapest Business Journal
País: Hungria

Anunciante: Budapest Business Journal

Titulo	Elden Fake News
Agência	White Rabbit
Campanha	Elden Fake News
Anunciante	Budapest Business Journal
Marca	Budapest Business Journal
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Jornais, revistas e livros
História	Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
Tipo de Mídia	Case Study
Comprimento	129 seconds
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Director criativo	Jim Seath
Senior Art Director	Zsófia Fribék
Director assistente criativo	Adam Lenart
Redator	Rafael Reis
Redator	Matheus Loretti
Redator	Tamás Ádám
Director de arte	Victor Laars
Director de arte	Kauê Barbosa
Director de contas	Reka Batho
Client Services Director	Levente Balint
Designer	Bruno Oliveira
Account Manager	Lili Szabo
Director de publicidade	Tamas Botka