Harry & David - "Moments in the Making"

Energy BBDO

Energy BBDO Chicago, Estados Unidos

3495

Marca: Harry & David
País: Estados Unidos

Anunciante: 1-800-Flowers

Titulo	Moments in the Making
Agência	Energy BBDO
Campanha	Moments in the Making
Anunciante	1-800-Flowers
Marca	Harry & David
Data da primeira Transmissão/Publicação	2021 / 10
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
História	Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season. “Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.” “We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.”
Tipo de Mídia	Televisão
Comprimento	31 seconds
Empresa de produção	Uppercut
Audio Company	Sonic Union
Co-Chief Creative Officer	Josh Gross
Co-Chief Creative Officer	Pedro Pérez
Freelance Creative Directors	Erich Funke
Freelance Creative Directors	Nick Cade
Head of Integrated Production	John Pratt
Freelance Producer	Kelsey Barrentine
Executive Director of Music	Daniel Kuypers
Group Business Manager	Katie Rogulich
Senior Talent Business Manager	Brooke Bramson
Associate Talent Manager	Felipe Ramos
Project Managers	Rick Glatz
Project Managers	Richie Alday
Client Service Director	Anna Bleers
Supervisor de conta	Rachel Broghammer
Diretor de Estratégia	Lauren Brown
Group Director, Integration Strategy	Leah Gritton
Junior Strategist	Justin DeJesus
Produtora	Vivamoneky
Realizador	Daniel Addelson
Produtor executivo	Johnny Parker
Head of Production	Emil Lofgren
Editor	Micah Scarpelli
Assistant Editor	Sarah Welty
Head of Production	Lisa Sadek
MD	Lisa Houck
VFX	John Geehreng
Mix Engineer	Rob Ballingall
Produção musical	Barking Owl
Agência de Mídia	Camelot Strategic Marketing & Media
Media Strategy Lead	Alfred Van Hoven
Digital Operations & Strategy	Ann Do