Frooti - "Frooti"

&Walsh

&Walsh New York, Estados Unidos

27909

Marca: Frooti
País: Estados Unidos

Anunciante: Parle Agro

Titulo	Frooti
Agência	&Walsh
Campanha	Frooti Rebranding
Anunciante	Parle Agro
Marca	Frooti
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Sumos e bebidas de fruta
História	Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands.
Filosofia	New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios. As Duffy says, the colorful spot really is an "absurdly ear- and eye-catching little film." The spot features a miniature version of Bollywood superstar and longtime Frooti spokesman Shah Rukh Khan, who then appears in person at the end to deliver the pitch."The goal was to introduce the new packaging in a fresh, bold, and playful way," Sagmeister & Walsh says of the rebranding. "We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery."
Tipo de Mídia	Televisão
Comprimento	50 seconds
Produtora	1stAveMachine
Executive Creative Director/Partner	Stefan Sagmeister
Executive Creative Director/Partner	Jessica Walsh
Co-Founder/ Executive Creative Director	Aaron Duffy
Diretor dos Negócios	Ashley McGee
Creative Director/Copywriter	Jonathan Emmerling
Creative Development	Chloe Corner
Creative Development	Edward Choi
Director	Marc Reisbig
Executive Producer/Partner	Sam Penfield
Produtor executivo	Garrett Braren
Produtor executivo	Melinda Nugent
Producer	Leanne Amos
Chefe de produção	Lisanne McDonald
Associate Producer	Christina Jang
Visual Effects Director	John Loughlin
Editor	Jonathan Vitagliano
Compositor	Chris Russo
Colorist	Seth Ricart (Ricart and Co.)
Music Composer/Supervisor	Amit Trivedi
Animation/ Postproduction/ Online	Stoopid Buddy Stoodios
Produtor executivo	Seth Green
Produtor executivo	Matt Senreich
Produtor executivo	Eric Towner
Produtor executivo	John Harvatine IV
Supervising Producer	Janet Dimon
Produtor	David Brooks
Produtor de linha	Barb Cimity
Production Manager	Mario De Jesus
Director de fotografia	Helder Sun
Animation Director	Harry Chaskin
Animator	Matt Manning
Animator	Alfonso Estrada
Director of Character Fabrication	Tennessee Norton
Character Fabricator	Tommy Keiser
Editor	Jenny McKibben
Visual Effects Lead	Jackie Hamilton
Contribuição da agência	SpecialGuest