Wildaid - "Hankograph"

GREY Tokyo

GREY Tokyo Tokyo, Japão

Prêmios

3534

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Wildaid
País: Japão

Anunciante: Wildaid

Titulo	Hankograph
Agência	GREY Tokyo
Campanha	Hankograph
Anunciante	Wildaid
Marca	Wildaid
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	WildAid Japan and non-profit organisation, Tears of the African Elephant, have teamed up with Grey Tokyo to launch an anti-ivory awareness drive, by creatively using Japanese stamp seals known as ‘hankograph’. A part of Japanese culture, personal stamp seals, known as ‘hanko’ are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium and carbon shaft. Unfortunately, eighty-percent of Japan’s ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis. Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan. After the US and China announced its ban on domestic ivory trade in 2016, and with China closing the trade in 2018, Japan has now become one of the largest ivory markets in the world. The UK, France, the Netherlands have followed too and Singapore, Hong Kong and Taiwan, all former major ivory markets, are currently also preparing for closure following their announcement to close the ivory trade. In time with Earth Day, the film animation was released online as well as featured in newspapers and on prominently placed billboards (such Tokyo’s main railway station, Ueno station). With the support of celebrities such as Jackie Chan, Christel Takigawa and Ayako Kisa, this campaign aims to spread the idea that Japan needs to move forward and join the rest of the world in becoming ivory free. WildAid Japan and Tears of the African Elephant are putting in every effort in hope for Japan to announce this before the Tokyo Olympics 2020. The campaign also calls upon the public to share the animation and to take action by joining a petition to support the closure of the domestic ivory trade.
Tipo de Mídia	Relações públicas
Comprimento	130 seconds
Group Creative Director	Masanori Tagaya
Account Executive	Shinnosuke Ogura
Associate Creative Director	Gaku Takai
Associate Account Director	Meg Fukuda
Planning Director	Rui Nago
Director	Koji Yamamura
DOP	Senzo Ueno
Producer	Kentaro Kinoshita
Producer	Airi Yamawaki
Designer	Maria Takaoka
Production Manager	Seiya Konno
Translator	Kennedy Taylor
Animation Company	Yamamura Animation
Animator	Koji Yamamura